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7 Reasons Why This New Organic Vitamin D is Quietly Replacing the Supplement Millions of Australians and New Zealanders Take Every Day

By Sarah Mitchell, Health Editor

Last Updated Mar 19.2026

Summary: A new plant based vitamin D3 is gaining momentum across Australia and New Zealand and it has nothing to do with sheep’s wool, massive factories, mystery fillers or 1,000 IUs chemist brands. Here are the seven reasons this organic formula is creating a quiet revolution in the supplement aisle.

1. It Doesn't Start in a 
Wool Grease Factory

Most vitamin D3 on pharmacy shelves is derived from lanolin; a greasy wax extracted from sheep's wool and chemically processed in industrial facilities. That includes the brands your GP recommends. Most people assume their vitamin D comes from sunshine or plants. It doesn't.
 

FRAME uses plant-based D3 one of the only natural sources available. Bio identical to what your skin produces in sunlight. No industrial processing.

2. One Softgel Holds as Much D3 as Ten Chemist Capsules

Pick up almost any vitamin D at the chemist and check the dose. Big brand, house brand, gummy it's the same number: 1,000 IU. Because it's on every bottle, most people assume it's the "right" amount.

 

It's really a maintenance dose: fine for keeping a healthy level where it is. But if your level is already low, and about 2 in 5 Australian adults are, 1,000 IU a day often barely moves it.

That's why plenty of people end up swallowing two, three, even five capsules every morning. At five a day, a 100 capsule bottle is gone in under three weeks.

 

FRAME puts 10,000 IU of D3 into one small softgel. That's ten of those capsules, in one. It's paired with 200 mcg of K2 to ensure that calcium goes to the bones and not to the arteries. 

 

Is 10,000 IU a lot? Next to a shelf full of 1,000s, it looks like it. But how much and how often suits you depends on where your levels sit, and that's different for everyone. 
 

One softgel. No handful of capsules. No running back to the chemist every few weeks.

3. No Link to Pesticide-Grade Raw Materials

Lanolin, the sheep's wool wax most conventional vitamin D3 is made from, isn't only refined into supplements. In its concentrated form, it's also used as a raw material in certain pesticides. The supply chains overlap: your daily vitamin and an agricultural chemical can start from the same source ingredient.

 

FRAME's plant-based D3 has no connection to that supply chain. What goes into the softgel is exactly what's on the label. Nothing more.

 

What Australians Are Saying After Switching

Rated 4.81/5 by 2,350+ verified buyers

Photo of Michelle R.
Michelle R., 53 Verified Buyer

"I watched a video about what's actually in most vitamin D supplements and honestly felt sick. I'd been taking a chemist vitamin D every morning for four years without ever reading the back of the bottle. Switched to FRAME the same week. It's plant based, the ingredients are transparent, and I actually know what I'm putting in my body now. Should have looked into this years ago."

Photo of Paul D.
Paul D., 38 Verified Buyer

"I'm not someone who usually falls for supplement marketing. But when I found out my daily vitamin D was made from sheep's wool wax processed in massive factories, I started digging. FRAME was the only brand I found that uses an organic softgel with D3 and includes K2. Three months in, my blood test showed D levels at 94. The fact that it's third party tested sealed it for me."

Photo of Angela K.
Angela K., 47 Verified Buyer

"My sister sent me a video about pesticide grade ingredients in vitamin D supplements. I thought it was an exaggeration until I actually Googled lanolin processing. Ordered FRAME that night. The softgel is tiny, easy to swallow, and I love that it's dissolved in coconut oil instead of soybean oil. Clean ingredients shouldn't be this hard to find, but here we are."

Photo of Steve M.
Steve M., 61 Verified Buyer

"I've been taking vitamin D for years because my GP told me to. Never once did he mention that most brands extract it from wool grease or that I should be taking K2 alongside it. Found FRAME through a video in facebook and everything just made sense. Organic softgel, Italian K2, coconut oil carrier. It's what I assumed I was already getting. Turns out I wasn't."

Photo of Donna L.
Donna L., 34 Verified Buyer

"I'm very particular about what I put in my body. Organic food, clean skincare, filtered water. Then I realised my vitamin D supplement, the one thing I take every single day, was made from industrial ingredients. The irony. FRAME is the first vitamin D I've found that matches the standard I hold everything else to. Finally."

you've seen what's in your current vitamin d. you've heard from people who replaced it. the only question left is how long you keep swallowing the dirty version.

you've seen what's in your current vitamin d. you've heard from people who replaced it. the only question left is how long you keep swallowing the dirty version.

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Secure your 10 months supply.
If you don’t feel the difference or your blood test doesn’t show it we’ll refund every cent. No questions. No hassle.

60 Day Money Back Guarantee. Secure your 10 month supply.
If you don’t feel the difference or your blood test doesn’t show it we’ll refund every cent. No questions. No hassle.

4. Gluten Free, Soy Free, 
No Hidden Fillers

Pick up most vitamin D supplements and check the 'other ingredients.' You'll find soybean oil, corn oil, artificial colours, metabisulphite... Many Australians and New Zealanders actively avoid soy and corn in their food. Why accept them in a daily supplement? 
 

FRAME uses a premium bio identical form of D3. The K2 is MenaQ7® from Italy, the most clinically studied form of vitamin K2 in the world.

FRAME uses MCT coconut oil as the only carrier. The full ingredient list is on the label because we've got nothing to hide.

5. Includes the One Vitamin 90% of Formulas Leave Out

Pick up now any vitamin D bottle at Chemist Warehouse and read the principal ingredients. You'll see D3. You almost certainly won't see K2. That's because most brands sell D3 alone, even though research shows the two vitamins necessarily work as a pair to help your body properly regulate calcium.
 

FRAME includes K2 from Italy; the most clinically studied form available, with a 72 hour half-life that keeps working around the clock from a single daily dose. Not an afterthought. The other half of the equation.

6. Dissolved in Coconut Oil, 
Not Soybean or 
Corn Oil

D3 and K2 are fat-soluble, they dissolve in fats, not water. The carrier oil directly affects absorption. Most brands use soybean or corn oil because it's cheap. Many Australians and New Zealanders actively avoid soy and corn in their food. Why accept it in a supplement?
 

FRAME uses MCT coconut oil rapidly absorbed, clean, and the ideal transport for fat soluble vitamins. It's the difference between a supplement that sits in your stomach and one that actually reaches your bloodstream.

7. The Same Vitamin D Your Skin Makes in Sunlight

When sunlight hits your skin, your body makes cholecalciferol, vitamin D3. It's the form your body is built to use. FRAME's plant-based D3 is that same molecule, without the wool grease and industrial processing most pharmacy D3 goes through to get there.
 

Put all seven together and the difference is simple: D3 that doesn't start in a wool grease factory. A dose that isn't the same 1,000 IU as the rest of the shelf. K2 alongside it, coconut oil as the carrier, and nothing on the label you'd rather not swallow. One small softgel, 300 to a pouch, for less than 0.18 cents/day.
 

That's the whole list. Check it against whatever's in your cupboard right now.

 

The Clean Switch. Real Stories.

Rated 4.81/5 by 2,350+ verified buyers

Photo of Janine W.
Janine W., 34 Verified Buyer

"I showed my husband the video about sheep's wool wax in vitamin D. He didn't believe me. Then he checked his vitamin D bottle and went quiet. We both switched to FRAME the next day. Two months in and we both feel more energised, especially in the mornings. The 10,000 IU dose is what made the difference; our old ones were only 1,000."

Photo of Craig B.
Craig B., 63 Verified Buyer

"FRAME is the first clean option I've found that actually matches what the best international brands offer organic softgel, proper K2, coconut oil, no rubbish fillers. And the shipping to Australia was free and really fast."

Photo of Lisa T.
Lisa T., 48 Verified Buyer

"Honestly, the thing that convinced me wasn't the organic angle, it was the K2. I had no idea most vitamin D formulas leave it out completely. My naturopath has been telling me for years to take both together but everything she recommended was $65+. FRAME's prices is fair. I've recommended it to my whole walking group."

Photo of Rob H.
Rob H., 44 Verified Buyer

"I'm a label reader. Always have been. When I found out that the lanolin in conventional vitamin D shares a supply chain with pesticide manufacturing, that was it for me. I don't care if the final product is technically safe, I don't want my daily supplement starting its life in the same factory as agricultural chemicals. FRAME is plant based, clean, simple. That's all I needed to know."

Photo of Megan S.
Megan S., 52 Verified Buyer

"Switched from a supermarket vitamin D to FRAME about ten weeks ago. The biggest surprise wasn't the energy boost, it was how much better I sleep. My GP thinks it's the higher dose working properly because of the K2 and the coconut oil absorption. Whatever it is, I'm not going back to the cheap stuff. Sometimes you get what you pay for."

you deserve to know exactly what you're putting in your body every morning. now you do. and now there's a cleaner option sitting right in front of you.

you deserve to know exactly what you're putting in your body every morning. 

now you do. and now there's a cleaner option sitting right in front of you.

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"This is an advertisement. The statements made on this website have not been independently verified by any Australian or New Zealand health authority. This product is not intended to diagnose, treat, cure, or prevent any disease. Individual results may vary. Please consult your healthcare provider before taking high dose supplements"