2.1 Introduction
FRAME (‘we’, ‘us’, ‘our’) is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website (myfraame.com), place an order, subscribe to our communications, or interact with us in any way.
We comply with the Australian Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the New Zealand Privacy Act 2020. By using our website and services, you consent to the practices described in this policy.
2.2 Information We Collect
Information you provide directly:
• Name, email address, phone number, and shipping/billing address when you place an order or create an account.
• Payment information (processed securely by our third-party payment processor; we do not store your full credit card details).
• Communications you send us via email, contact forms, or customer support.
• Survey responses, product reviews, or feedback you voluntarily submit.
Information collected automatically:
• Device information (browser type, operating system, screen resolution).
• IP address and approximate geographic location.
• Website usage data (pages visited, time on site, click patterns, referring URLs) collected via cookies and similar tracking technologies.
• Advertising interaction data from Meta (Facebook/Instagram) pixels and other advertising platforms used to measure ad performance and deliver relevant advertising.
2.3 How We Use Your Information
• To process and fulfil your orders, including shipping, payment processing, and customer support.
• To communicate with you about your order status, shipping updates, and delivery confirmations.
• To send marketing communications (email newsletters, product updates, promotions) where you have opted in or where permitted by law. You may unsubscribe at any time.
• To improve our website, products, and services based on aggregated usage data.
• To run targeted advertising campaigns on platforms such as Meta (Facebook/Instagram) and Google using anonymised and aggregated data.
• To comply with legal obligations, resolve disputes, and enforce our Terms of Service.
2.4 Cookies and Tracking Technologies
Our website uses cookies, pixels, and similar technologies to enhance your browsing experience, analyse site traffic, and support our advertising efforts. These include:
• Essential cookies: Required for the website to function (e.g., shopping cart, checkout). Cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our site (e.g., Google Analytics).
• Advertising cookies: Used by Meta (Facebook Pixel), Google, and other advertising platforms to deliver relevant ads and measure campaign performance.
You can manage your cookie preferences through your browser settings. Disabling certain cookies may affect site functionality.
2.5 Sharing Your Information
We do not sell your personal information to third parties. We may share your information with:
• Service providers: Payment processors, shipping carriers (Australia Post, CouriersPlease, NZ Post, Aramex), email marketing platforms, website hosting, and analytics providers. These providers are bound by contractual obligations to protect your data.
• Advertising platforms: Meta (Facebook/Instagram) and Google for the purpose of targeted advertising and campaign measurement, using anonymised or pseudonymised data.
• Legal requirements: Where required by law, regulation, legal process, or government request.
2.6 Data Storage and Security
Your personal information is stored on secure servers. We implement industry-standard security measures including SSL/TLS encryption, access controls, and regular security assessments. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.
2.7 Data Retention
We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order data is retained for a minimum of seven (7) years for tax and accounting compliance purposes under Australian and New Zealand law.
2.8 Your Rights
Under the Australian Privacy Principles and the New Zealand Privacy Act 2020, you have the right to:
• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete information.
• Request deletion of your personal information (subject to legal retention requirements).
• Opt out of marketing communications at any time by clicking ‘Unsubscribe’ in any email or contacting us directly.
• Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) or the New Zealand Privacy Commissioner if you believe your privacy has been breached.
2.9 Contact for Privacy Enquiries
If you have any questions or concerns about this Privacy Policy or your personal information, please contact us at:
• Email: hi@myfraame.com
• We will respond to privacy-related enquiries within thirty (30) calendar days.